Marketing is so interesting.
The musical performer Robin Thicke was unable to crack the code and build an audience for himself when he was marketed as a alterna-pop wunderkid.
His songs were great, but he was so awkward looking when you watched him in person.
So the people at his record label tried their hardest to change his image through creative marketing, from squeeky clean white boy to funk soul brother.
One thing was presenting him as a hip-hop crooner.
Last night watched in horror as squeeky-clean Mr. Thicke was presented to an invitation only audience with legitimate street cred. A hip hop DJ warmed up the urban crowd. They even handed out free drinks and tried to pump up Robin's supposed connection to Pharrell Williams.
Poor Mr. Thicke. I thought the crowd was going to rise up and stab him to death. I think without the free drinks, they might have. He comes on stage and whimpers through two identical sounding piano ballads. Then he performs a kareoke version of his own latest single.
He was completely oblivious.
Of course, as long as they keep him under wraps and never show him in public with the exception of extremely limited appearances, the album will sell like hotcakes.
Does anyone buy hotcakes anymore?
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