San Francisco, USA.

There must be something in the water.

From the gold rush to the hippie movement to the dot-coms, San Francisco has always been at the center of American innovation.

I find it incredibly hard to sleep here. Not because of some pulsating urge to create but rather because of a somewhat-validated fear of the ground crumbling beneath my feet.

Everything's a trade off.

Boston, USA.

Ok. So America is in the midst of this nutrition craze.

Every food product on the market seems to be hyping up some nutritional information in order to sell massive quantities to good-intentioned folks who think that a Grande is a small.

Enter chocolate bar.

It's no small stretch of the mind for one to realize that chocolate bars aren't that great for your body.

However the bright people at chocolate-bar company have learned that by putting a "45% less fat" label on their artery clogging product, they'll sell more candy to those who really shouldn't be eating more candy.

45% less fat than what? Gravy?

They don't quite say. Which is ok.

People believe what they read and they rarely ask questions.

Chicago, USA.

A Social Experiment.

Two cups full of water are left in an office ... one labeled "Poison" and the other labeled "Not Poison".

People who walk by and are looking for a glass of water almost exclusively grab the cup labeled "Not Poison". Why?

It's a question of source validity.

For some reason, people believe the stranger who labeled (and, quite possibly also poisoned) the cups is telling the truth.

What would you believe?

Newark, USA.

Dear America.

Thank you for the increased security at the nation's airports.

Thank you for placing this clear and concise message that will undoubtedly make the evil foes of freedom think twice about packing fireworks in their carry on luggage.

Way to go, team.

Mission Accomplished.

Chicago, USA.

There's this ridiculous billboard up in the middle of downtown here in Chicago.

It went up a few days ago. Since then, it seems like every happily married couple in the city has been having second thoughts.

It may be the perfect advertisement.

It shows some pretty hot human bodies.

It uses humor.

It speaks a basic truth.

It has a great call-to-action.

It must be a sign of the times.

Sure, it makes me laugh.... but it makes me upset. "Till death do we part" has become "Till death or until something better comes along do we part".

That's pretty fucked up.